It seems that in the world of business these days that social media has become the go to buzz word when discussing marketing & brand awareness. However, while everyone talks about it very few know how to do it properly. Social media is a great “free” tool that can give your business access to millions of potential customers, but you need to know that it is just that, a tool! In order to utilize social media properly it is important to keep in mind that it should not be used as a substitution for a marketing plan, this includes your business website. So, are you ready to get social?
Here are the 3 most important things to consider when getting your business started with social media…
- Designate a Social Media Leader
- Identify the Social Media Channels that are relevant for your business
- Content – Engage, Engage, Engage!!!
Designating a Social Media Leader
Although it is great to have multiple people involved in generating content for your Social Media sites it’s important to designate a single person that can manage them all effectively. If there is too many hands in the pot you risk diluting your brand with band content that does not match the tone you wish to portray for your business. Find someone that can effectively navigate your social media platforms & post content that is relevant to your business in a consistent manor. Developing a social media calendar is a great way of keeping this organized!
Identifying the Social Media Channels that are Relevant for your Business
It seems like there are hundreds of platforms that are constantly popping up and it can be overwhelming when trying to identify the best ones for your business. Although there is no set number of social media sites you should be a part of, it’s important to identify your target audience and the platforms that they use so you can reach them appropriately. You do not want to over commit in your strategy, it’s not just about having a visual presence on these different sites. You need to be active and engaging as well!
Content, Content, Content
This is by far the most important thing to consider in regards to your social media strategy! Consistency is key, but you also have to be engaging to your viewers as well. A lot of people make the mistake of producing content that is not interesting to their audience, so their efforts become wasted. Although Facebook & Twitter may seem like a great place to post your specials, you need to offer content that makes your audience feel compelled to read it. With all of the “noise” that is now prevalent online, what can you offer will make viewers compelled to share with their friends?
Additional Questions? Contact FMDi today and let’s talk about how we can help you develop a fully integrated marketing strategy that can pair with a social media plan that reaches your target customers today!